Collagen is a natural protein
component of the skin that acts like a scaffold and the main building
block for cells, tissues and organs. About a third of the protein content
in your body is made up of collagen, which is found in the bones, muscles, and
tissues of the organs. Collagen, keratin and elastin give the skin its
strength, elasticity and structure. The body naturally produces the collagen that it needs, but this production is gradually disrupted as part of the natural aging process. Women produce less collagen than men, and this collagen is lost at a rate of about 1% per year. This means that a woman has naturally lost almost half of the collagen from her skin by the age of 50.
Collagen is also greatly affected by environmental stresses such as sun exposure, nutrition, skin damage, and exposure to toxins such as pollutants, cigarette smoke and recreational drugs. With decreased collagen, the skin loses its natural elasticity and firmness, and fine lines, wrinkles and sagging appear.

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